Hangzhou Continues to Lead Livestream E-Commerce Era 4.0

Statistical Monitoring of Livestream Data released by Zhejiang Province E-Commerce Promotion Center after 618 Shopping Festival shows that Hangzhou’s E-commerce transaction value reached 31.07 billion yuan during 618, occupying 85.7% of the total provincial transaction value. Thanks to the deep interaction between Hangzhou and livestream celebrities like LUO Yonghao, Weiya and LI Jiaqi, the operation mode of “IP + E-commerce” has become mature. Livestream E-commerce not only helps make Hangzhou more and more popular on the Internet but encourages lots of fashion brands to settle down here.